Men Expert is L’Oréal Paris product series for men. We handled the nordic launch of their new product Hydra Power with Mountain Water.
With Beat the Mountain 360° we put the product and the key ingredient Mountain Water in a context where the target audience couldn’t forget it. By using YouTubes 360° format we shot a downhill race from the mountain tops of St Anton and let the viewer interact with the movie looking for discount codes.
The target audience could experience the campaign from their mobile, desktop or even give them the opportunity to try it with our VR-glasses in store.